By Dorothy E. Miller
Cooperative marketing is an arrangement in which publishers pool their resources and avail themselves of the opportunity to reach many customers as possible. Acquisition Libarrians, could not have dream of reaching had they depended an individual efforts.
Cooperative marketing also exists in forms of catalog inclusion. This way book jobbers, publishing companies, etc, review catalogs that are mailed free.
Cooperative marketing also makes it possible to reach college markets, book clubs,and US
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